7. JUDGE’S DEAL

Pepsi has signed New York Yankees outfielder Aaron Judge to be its new spokesperson, representing Pepsi beverages, including regular, Diet Pepsi and Pepsi Zero Sugar. It’s seen as a big win for Pepsi: MLB recently announced that it’s dropping Pepsi in favor of a new deal with rival Coca-Cola. NY DAILY NEWS

In other sports marketing news, Johnny Manziel signed an endorsement deal with RC Cola.  

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